Remember, it wasn’t very long ago that cameras like the D700 and D610 were touted as pro gear capable of capturing amazing pictures, and modern Fujifilm cameras are just as good as those, if not better. To summarize, Fujifilm’s recent X cameras have better image quality than 10-year-old full-frame, as good as five-year-old full-frame, and not as good as the latest full-frame, which most significantly have a resolution advantage. It’s still an advantage for full-frame, but modern Fujifilm X camera aren’t far behind at all. Full-frame also has a dynamic range and high ISO advantage, but that gap has narrowed, and it’s not nearly as big of a difference as it once was. Sony just announced a 61-megapixel camera, and APS-C cannot compete with that. Now if you’re not close to 50-megapixels, you don’t have enough. There was a time not long ago that conventional wisdom stated 24-megapixels was overkill. If you compare it to a new full-frame camera, the full-frame camera wins. If you compare it to a five-year-old full-frame Nikon D610, the two cameras are pretty close in image quality. For example, the Nikon D700, which is a 10-year-old full-frame camera, doesn’t compare to the modern Fujifilm X camera, which produces better image quality pretty much across the board. In my opinion, X-Trans IV (and even X-Trans III) cameras already deliver full-frame image quality, but in a smaller package. Magic Beans – South Weber, UT – Fujifilm X-T30 Should Fujifilm consider making a full-frame line? They’re well established in the APS-C market, they’re currently king of medium-format, so why not go full-frame? Wouldn’t they be successful there, too? There are a lot of questions that can be asked, and surely Fujifilm has asked themselves these questions, yet they insist that they will not make a full-frame camera line. By all indications, Fujifilm GFX has been a smashing success. That strategy seems to be working, as not only did Fujifilm quickly set themselves as the leader in the medium-format market, but they’ve been growing it at a rapid pace. The argument was that the full-frame market was overcrowded, and it was better to be #1 in a small market than #5 or #6 in a large market, because you can always grow the small market. Full-frame wasn’t practical for them at that time and they wouldn’t have experienced the same success if they had gone that route instead.Ī lot of people were surprised when Fujifilm decided to skip full-frame and jump head-long into medium-format. Fujifilm made the right products at the right time and sold them at the right price. It was an under-tapped market, and Fujifilm even surprised themselves with the success of their X series. There was a demand for high-quality, mid-budget, retro-styled mirrorless cameras intended for advanced enthusiasts. The reason why I believe Fujifilm jumped into the APS-C market to begin with was because, with the intended market and available technology ten years ago, APS-C made the most sense. What should Fujifilm consider for future sensors? What can they do right now? I began to consider why this was and wasn’t a good strategy, and what the consequences might be for it. You are probably aware that Fujifilm makes mirrorless cameras with APS-C sized sensors and medium-format sensors, but they skipped right over full-frame. This might seem like a strange line of thought for the environment that I was in, but sometimes that happens. Morning Coffee – South Weber, UT – Fujifilm X-T30Īs I was sitting on the coach, sipping my morning coffee, with Transatlantic’s epic Kaleidoscope album playing in the background, my thoughts drifted to Fujifilm and sensor sizes.
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